RESTORE FAN CONFIDENCE AND DESIRE TO ATTEND LIVE EVENTS
"What happens in Vegas stays in Vegas" crafted an indelible expectation for travelers headed there. Right now there's fear of mass events. It's time to develop a marketing plan to assure fans that when live events resume the only thing on their minds should be the fun they'll be missing if they don't attend.
All anyone hears now is what's on the news. Our messaging has to be better. People are social. Live events are fun. They won't happen until social gatherings are safe.
It's time to rebuild demand and reassure fans we're committed to their safety. The only thing they should fear is missing out. We have to rebuild the idea that people who go to events have fun and those who stayed home missed out. Live only happens once.